Values at the Foundation of the 2009 Public Art Master Plan and Update
The core values of SIGNIFICANCE, EXCELLENCE, AND DIVERSITY should lead all programming and public art selection processes. These three values came from the 2009 public art planning process and reflect the sentiments of the many people involved in that planning process. Consultants, along with the Beaverton Arts Commission and Beaverton Arts Foundation members, believe these values should remain the foundation of the City’s Public Art Program. Values reflect what we feel most strongly about and should guide all programs and practices. In fact, all City public art programs and projects should be tested against whether or not they fit with these values. If not, they should be re-considered or values changed. These values are not intended to be rigid but to serve as standards for selection process and artwork.
SIGNIFICANCE. Focus resources, including funds and administrative time, on projects with important visual, social, cultural, or economic impact. For example: commission larger scale works that are highly visible, works that create a memorable experience for participants, works that build an identity for the city, or works that address key City goals and strategies.
EXCELLENCE. Prepare and manage selection committees to commission skilled and experienced artists who craft work of high artistic quality that is sensitive to both the site and the community. Excellent artworks evoke feelings from the viewer, and City should be ready for both praise and controversy that result. Skilled artists will evoke dialogue, and this is an important goal for public art. Suitable environment for the artwork is also key to project success; skilled project management can increase chances of a successful project.
DIVERSITY. Beaverton is uniquely positioned as a multicultural hub for Oregon and the Portland region. Public art projects should welcome Beaverton’s ethnic and other culturally-specific communities, involve them in arts planning and implementation, and reflect their unique arts and cultural history, perspectives, and styles in the City’s public art collection. The public art collection should also expand to include artwork of more diverse media, scales and styles.