GOAL 1 - CREATE IDENTITY WITH SIGNATURE PUBLIC ART PROJECTS Public art is an important element of placemaking, wayfinding and creating a welcoming and distinctive community.
Objective 1.1 - Downtown/Center City - Create a series of artworks that establish a center city identity and help make a connection between Creekside, South of Farmington and the historic district. The "jewels in a necklace" concept uses a series of related artworks to create a district identity and reinforce the close proximity of center city locations. Include lighting of artwork as a key element for vitality both day and night.
Strategy 1.1.A - Crescent Connection Site - Art at entrances or along the Crescent Connection trail, which extends from SW Cedar Hills Boulevard to SW Lombard. Consider a location at Lombard that serves as a "trailhead" to show the entry to the path.
Strategy 1.1.B - Partner with Urban Renewal and Planning - Use public art to support placemaking in the Creekside District. Focus on a "central city connector" project to commission a series of artworks that link the downtown districts. Artwork at the Francis Triangle property is a first priority.
Strategy 1.1.C - Proposed Arts and Culture Center - Well-integrated public artwork should be a signature element of an arts and culture center. The artwork is an opportunity to communicate a message of welcome to many cultures, create a visible entry and to create attractive and inviting gathering places both inside and outside the Center.
Strategy 1.1.D - Lighting - Add lighting to "Singing Sky" sculpture in City Park to increase its value as a visual landmark.
Objective 1.2 - Historic District - Include art in the streetscape improvement project with a focal point at the plaza at West and Broadway.
Strategy 1.2.A - Temporary Sculpture Installation - Include a sculpture pad for short-term sculpture exhibitions and the option of a permanent sculpture.
Objective 1.3 - New Districts - Be alert to opportunities in growth areas such as Timberland, Progress Lake, East of 217 and in new developments such as South Cooper Mountain and Sexton Mountain.
Strategy 1.3.A - Gateways - Establish signature artwork beyond the downtown core to help establish a citywide identity.
Objective 1.4 - Neighborhoods - Arts Program staff or consultants should serve as a resource to help neighborhood associations achieve meaningful neighborhood public projects of high standards.
Strategy 1.4.A - Art in Parks - Develop art that enriches the experience in park trailheads and gathering places, and that enhance nature interpretation, habitat creation and nature play.
GOAL 2 - VALUE AND CELEBRATE DIVERSITY OF THE PEOPLE OF BEAVERTON
Objective 2.1 - Invest in cultivating the relationships necessary to authentically and creatively representing ethnic and culturally specific groups through public art. Recognize time and attention are needed to develop relationships between the City and these groups. Broader definitions of artwork can add vitality to the conversation and to the City’s identity.
Strategy 2.1.A - Develop clear and achievable strategies for engaging ethnic and culturally specific groups in the public art program.
2.1.B - Work closely with the Diversity Advisory Board and city Equity and Inclusion staff.
Objective 2.2 - Use artwork to communicate a sense of welcome and inclusivity.
Strategy 2.2.A - Look for creative projects (both permanent and temporary), engage emerging and non-traditional artists, commission artists in community residence, and partner with community organizations.
Objective 2.3 - Compete a cultural resources inventory - A cultural resources inventory should be completed by a folklorist or other community arts specialist to identify the traditions and tradition-bearers illustrating the cultural values of the people of Beaverton. This inventory would provide a basis for supporting artwork and artists authentic, meaningful and very unique to Beaverton.
GOAL 3 - INNOVATE WITH TEMPORARY INSTALLATIONS
Objective 3.1 - Temporary sculpture placement is a cost effective way of creating points of interest at key locations. Short-term exhibits allow for more challenging artwork, activating neighborhoods and districts, and testing new locations for artwork.
Straegy 3.1.A - Reinstate Temporary Sculpture Program - Emphasize color, light or interactivity to increase visibility, and encourage more risk taking in art choices.
Objective 3.2 - Temporary artworks in the form of interactive events engage a more diverse audience.
Strategy 3.2.A - Use temporary installations to engage younger audiences. Build excitement with art events.
Strategy 3.2.B - Use temporary "social practice" artworks to stimulate community dialogue. Social practice is art that is socially engaged, often setting up situations where the public interacts with the artist in activities that address issues such as gentrification, inclusion or redevelopment. (Residency with photographer Julie Keefe and HomePlate Youth Services program for homeless youth is scheduled for Summer 2015.)
GOAL 4 - ACTIVATE WALLS WITH MURALS
Objective 4.1 - Murals are a strong tradition both in Latin American culture and in the street art of contemporary youth culture. Murals have a proven value in enlivening blank walls, graffiti abatement and in activating business and community participation.
Strategy 4.1 - Seek diverse styles in mural artwork, including Latino traditions and contemporary styles inspired by street art.
Strategy 4.2 - Expand placement of murals beyond downtown.
GOAL 5 - DEVELOP CAPACITY
Objective 5.1 - Invest in staff. Review the costs and benefits of staffing alternatives included in this report. Public art staff can provide the needed expertise to City departments to realize art projects. Dedicated Arts Program public art staff can also serve in collaborative or even contractual relationships with THPRD, Schools, or other organizations seeking to implement public art.